| Bag Trends: Making the Old Bag New... |
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Coach Signature Scarf Print Large Tote
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Louis Vuitton Monogram Dentelle Speedy 30
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Le Sportsac Buon Viaggio 'tokidoki' print tote
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Ever wonder how brands continue to stay fresh and keep us buying? Hmmm.... Other than creating a 'family' of sizes of handbags which makes even the most non-fan crumble and realize "I must have the matching luggage and wallet to go with that tote bag..." - big brands are constantly re-inventing themselves. Why you ask? Because they just have no choice.
If you ever stop and walk your local department store, one tends to find a sea of sameness betweetn established brands that have freestanding stores within the handbag departments and the department store 'private label' brands all at affordable luxury pricepoints that won't make us wince every time we take out our credit card. That's why it is up to the established brands to keep making things look new and innovative, even it means they miss one season. (Anyone remember the purple trend - who is wearing that now by the way???)
If anyone can remember the day that Coach suddenly changed their old stodgy dark baseball mit-like leather bags and old school briefcase silhouettes to their now fresh mixed materials and prints, well then I guess you already know why Coach is now the American handbag brand that is the force to always be reckoned with. Handbags are typically the revenue source for most companies because everyone in the back office has figured out that we always need a new one.
Louis Vuitton is another case of "must have that new style" bag. With their ever changing and re-invented the same bag with the same logo but with a different twist, it only makes sense that we realize we are all slaves to their fashion.
Finally, with Gwen Stefani's brief stint with Le Sportsac putting them back on the map unapologetically has turned that brand into whimsy and fun at an affordable price. I must confess myself that I am still tempted to to buy their latest 'tokidoki' bag as that print is just so damn cute!
Author: Emily Blumenthal (Want to become a Handbag Correspondent?)
| 1. | YUCK! to all of these... not feeling it - jl from nyc, December 28, 2007. |
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Bag Trends Archive:
| | Other Bag Trend Articles:
November 28, 2008 - The Color of the Season
November 21, 2008 - A Unifying Bag, A Diversified Look
November 14, 2008 - Washingtonians Vote Green in the Marketplace
November 07, 2008 - Feeling Big and Blue
October 31, 2008 - The Luxury Weave
October 25, 2008 - INDEPENDENT RECESSION
October 17, 2008 - Good Things in Small Packages
October 10, 2008 - The Luxurious School Bag: Part 1
October 03, 2008 - Practically Impractical, But Practically Fabulous
September 26, 2008 - YSL TRIBUTE
September 19, 2008 - Weekend Getaway
September 13, 2008 - Hot in Hong Kong
September 05, 2008 - Bags of Gothic this Fall
August 29, 2008 - Life's a Beach
August 22, 2008 - TOP 3 BAGS TO BAG BORROW OR STEAL
August 15, 2008 - Surely you need a Surly Girl Purse…
August 08, 2008 - Big in Shanghai
August 01, 2008 - Style and Status in South Carolina
July 25, 2008 - NYC: We Like Our Big Bags
July 18, 2008 - COLOR BLOCK
July 13, 2008 - The Difference between Luxury Handbag and Those Fakes
July 04, 2008 - HAPPY INDEPENDENT HANDBAG DESIGNER DAY!
June 27, 2008 - 2ND ANNUAL INDEPENDENT HANDBAG DESIGNER AWARDS WRAP-UP
June 20, 2008 - SEX AND THE CITY
June 13, 2008 - SINGERS OR DESIGNERS
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