Gray is the middle ground between black and white, truly the perfect neutral. Gray is shade or shadow, mist and fog, so there can be a bit of mystery. It is this kind of ambiguity that lends an air of sophistication to the deeper grays, especially as they begin to approach black. Just as there are venerated statues, monuments and historical sites that are tinged with gray, many variations of gray are seen as classic and tasteful. There is also an implied quality attached to anything that is so long lasting.

Silver, inevitably paired with the light emanating from the moon, is the more exciting metallic sister to gray. The color of coins, jewelry and those pricier items with a silvery shimmery finish establish a perceived value to the finish wherever it is used. There is a certain fluidity of motion attached to silver. There is also an implied old world elegance to silver, especially in more rococo design, while at the same time, a silver finish can also speak of modernism. Currently we are seeing consumers attaching a clean, classy, streamlined stylishness to silver and perceiving it as cool in every sense of the word.
 

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