| Born in Port-au-Prince, I am the daughter of a stylist
and an architect. My entire life is defined by creation, imagination,
independence. I graduated from The Fashion School of Montreal (Ecole
Supérieure de Mode de Montréal) with a bachelor in Fashion Design and a
concentration in Industrial Management. Not long after obtaining my university
diploma, I jumped right into business and acquired a winter accessory company. I
then worked independently as a designer and fashion coordinator for a company
making private labels. At the same time I assisted her mother, Maëlle F. David,
renowned stylist in the fashion and cultural industry, with the management and
coordination of her workshop as well as with the development of her
Ready-to-Wear collections.
To everyone’s surprise, in 2010, I left Montreal, leaving everything behind to
pursue a dream. I want to create jobs for the talented Haitian craftsmen and
craftswomen and want to change the image of my country, Haiti, in the eyes of
foreigners. Thus, was born Collections Xaragua, a brand of handbags with an
original style and a typical Haitian authenticity. Collections Xaragua was
launched on April 30, 2011, at the first edition of Runway Haiti, an event that
brings together Haitian designers on the same runway, to promote Haitian fashion
nationally and internationally. An audience of more than 300 people attended and
warmly applauded the originality and audacity in the creation and presentation
of the handbags. The collection exhibited a wide variety of choices ranging from
evening bags to everyday bags to beach bags. According to the most read
entertainment magazine, Ticket Magazine, Collections Xaragua was among the best
with "their very elegant small bags".
In June of the same year, Collections Xaragua participated in the popular fair
"Women in Production" which was held for the first time outside of the Haitian
territory, in the "Miami
Convention Center" located in downtown Miami. The fair attracted an estimated
3000 visitors. Collections Xaragua was a hit! At the end of the fair, we were
out of stock! The customers’ feedbacks about the style, quality and originality
were positive. The customers were all also receptive to the price range, which
fully met their expectations. Since then, there has been growing demand for
Collections Xaragua‘s handbags.
Collections Xaragua is a company that creates, develops, and produces handbags
made of a mixture of fabrics and straw (from latanier: fan palm of the Caribbean
regions). Our products are handcrafted and reflect our traditional use of straw,
siam and the savoir-faire of Haiti to create a variety of innovative styles. The
fabrics are carefully selected for their quality and durability. The colors are
selected according to international trends, while keeping an eye on local
demand. All our bags have their lining made from siam, a fabric that plays a big
part in Haitian history. To encourage the Haitian economy, the fabrics are
purchased from local suppliers in Haiti. The woven straw is made by
artisans in the South of the country, where the straw originates. Once woven,
this straw is treated against bugs and a varnish is applied to give it a shiny
look.
My continued inspiration is the Haitian lifestyle with a touch of international
trends. I get easily inspired simply by looking at people in the streets,
paintings or graffiti on walls... My target audience is the professional woman,
25 to 45 years old, that likes to make a statement with what they are wearing,
without compromising their style. A year after the earthquake that hit
Haiti, I realized that not much was being done. I decided to act on a personal
basis and created Collections Xaragua. This company will hire people for a
salary, but will also send their kids to school as I am a strong believer in
education. At a later time, I will put together an organization to help children
go to school and stay in school. I also want to play a big part in the Haitian
economy by buying raw materials from local suppliers. Also by outsourcing the
weaving of the straw, I am helping other Haitians putting together their own
workshops. My ultimate goal is to send as many kids as possible to school while
creating a brand that will change the image of Haiti in the eyes of foreigners.
The origin of the brand name, Collections Xaragua, comes from Haitian history.
It is my way to pick every one's curiosity with the name, so they can learn
about Haiti, when it was called Hispaniola. Before the slaves were brought
to the country, Haiti was a peaceful and beautiful country, inhabited by the
natives (called Indians by Christopher Columbus). Xaragua was one of 5 and
the most popular and strongest of the chiefdoms of Hispaniola, it was a chiefdom
in which 2 of the most influential caciques were a brother and sister, Behecchio
and Anacaona. Xaragua was in the southwest peninsula. They grew lots of cotton
here and also in the cul de sac, north of where Port‑au‑Prince lies today. It
was full of peaceful Tainos that were very peaceful but were killed due to
trickery and hate.
In the fall of 1503, Nicolas de Ovando paid a formal visit to Xaragua, where he
was well received by Anacaona. Ovando, a successor to Columbus, went to her
village under the pretext of collecting the Spanish tribute. Despite Anacaona's
instructions to the people to be fully cooperative and hospitable, and despite
her own friendly welcome, the Spanish began a slaughter, burned the village and
took Anacaona prisoner. She convened a meeting of some eighty-district chiefs in
her bohio, whereupon Ovando ordered his soldiers to block the door and burn them
alive. She was hung at Santo Domingo in deference to her rank. No reason was
given for these actions, which destroyed the last independent chiefdoms in
Hispaniola.
Hahaha...a design nightmare story. I designed one gorgeous purse that I had to
cancel after production. All my friends and family thought "this is THE BAG". I
did my photoshoot and started to market it. In the meantime I offered it to some
key people (7 to be exact). They all came back to me! There was a major problem
with this design. The handles being held between the fabric and the straw, were
causing the straw to tear!!! At the end of my day I am happy I can make
these handbags and sell them so quickly to be able to send my employees' kids to
school. The change I am making is now at a very small level, but seeing it
happening is all worth it. And I am confident that I will be able to make it
bigger.
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