Mother and daughter design team, Ana & Valeria, founded Aaneta in the late 90's in Uruguay. With the Markowicz family home in Uruguay, Valeria spent her childhood watching her mother design and manufacture many different successful lines throughout South America. After 25 years of designing, Ana Markowicz bid farewell to her daughter head off to one of the most prestigious Architecture Academies in America, the Southern California Institute of Architecture, and like her mother, Valeria became a well trained original artist destined for success as an architect.

Valeria Markowicz moved to Los Angeles in the mid 90's to begin her career as an architect. She and her mother would spend their time together co-designing handbags and began gifting them to close friends and family to wear. The handbags, all made in Uruguay, boasted the finest leathers and most innovative designs.

Inspired by the constant attention their designs were receiving worldwide, Ana & Valeria decided to officially launch Aaneta. By 2002, Aaneta bags were gaining popularity all across South America thanks to the dedicated design team and most talented seamstresses. In 2002, Valeria introduced them to the U.S. Market, who immediately fell in love with the design and exquisite construction. In 2003, Valeria and Ana premiered their first official Aaneta collection which immediately sold out all across the United States including the celebrity shop hot spot, Fred Segal, in Los Angeles.

Ana Igielka and Valeria Markowicz-Strauss make a wonderful design team in offering a subtle bridge between tradition and innovation and consistently incorporating the sensual elements of Latin American culture paired with global style.