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JOE'S
BRAND

Town and Country Day Bag, large tote, $350
Black canvas Tote with Floral lining, $350 Real Tree Day Bag, hunting camo pattern canvas with natural lining, $350
Town and Country Day Bag, large tote, $350 Black canvas Tote with Floral lining, $350 Real Tree Day Bag, hunting camo pattern canvas with natural lining, $350

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My formal training is in the Fine Arts, painting and sculpture, but I've always been a maker of things, someone who works with their hands...sewing, pottery, macrame, marbled paper, textile weaving , origami, paper mache', tie dye, wood carving, all that crafty stuff when I was a kid. The bags are an extension of that particular impulse to create, and my semi-obsession with fashion.

There is a certain classic style that I find very attractive, but it needs a modern edge to be relevant, and I've tried to make the bags in that way, like vintage pieces, outdoorsy things, but with a twist, for example, sewing them by hand, which gives a rustic aspect, or using real hardware, the kind of pieces actually used on boats or construction sites and farms. The materials I use function as inspiration through their texture, the colors, the character of the leathers. And even though I not a trend follower myself, I do pay attention to them and find them inspiring too, in fashion and in home decor.

My line of bags began as the solution for some very rustic, hand-woven fabrics I purchased....I just liked it and had to have it, but it took me a while to see what to do with it. That was 2007, and I made a bunch as gifts, and sold quite a few at a friends store. from that I tried other materials and developed other shapes, closures and sizes. One of the most important aspects of my bags is that they are made without the use of a sewing machine, all the work is done by hand. So far it is just myself but ultimately I would like to have a few women to help.

Really, I am still at the very beginning with this enterprise, though I have no doubts about it's success. Some of my bags have been featured on line, for instance in the on-line edition of the Wall Street Journal Magazine, last August, and Daily Candy this past April. Sure, the work is constant, but I like to work, for myself, and when I feel I'm contributing something of value and beauty to the world. This is the value of doing what you love, whether it makes you rich or not.

 
What is your name? JoElynn Welsh
Where are you from? Montclair, NJ
Where do you live now? Montclair, NJ
How old are you? 50
Do you have a design background? No, a fine arts background
Do you still have a day job? Yes
What year were your bags born? 2009
Bag brand name: Joe's Brand
What is their retail price range? $250 - $400
Where can a shopper buy your bags? www.joesbrand.net
For more information, contact mail@joesbrand.net 

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