Every new company begins with a vision. Armed with that vision and a passionate dream to create fashionable designs three young women set a path that would create the remarkable story of B's Purses. The foundation was laid when I was hurrying to fill orders in my basement for friends and family that recognized my keen eye for style. My designs were captivating and they soon began to spread from her close circle to many women across nearby states.

One customer was Lisa Henderson, a young, energetic mother with a savvy marketing background and an eye toward building a business. Lisa and I discussed the idea of starting a home party business and distributing the exciting purses through a network of designers. As the concept gained energy and expanded to include customization we soon realized we needed operations expertise to fill in the finer details to make their dream business begin to take shape. Entered Sandra Masters, another fashionable young Mom with a background in designer products and distribution. Sandra would soon contribute the development of systems and operational components that would complement Susan's enchanting designs and Lisa's marketing prowess. With the foundation solidly in place and business plan in hand three young moms set off to empower women everywhere with the opportunity to combine fashion and passion with the many rewards of a booming enterprise!

The biggest design nightmare I have experienced came early in our company’s existence when I chose a very large black and white polka dot material for a luggage line that we had just introduced. The fabric was fantastic and I knew it would perfectly complement the concept I was trying to create - so I ordered it. The material came in and I excitedly created the first sample, knowing that it would be a huge hit! You can imagine my disappointment as the bag began to take shape and I quickly learned that what I thought would be a huge success actually looked remarkably like a huge cow! I learned a big lesson that day..... do not order fabric without first having a sample made! I now call the vendor and order a sample yardage prior to making my final design.

Our single greatest achievement cannot be measured in material gains. While we have enjoyed wonderful success in the media, the business community and revenue growth we remain centered on the enjoyment our business brings to friends and family throughout the country. We have empowered women from all over to use B’s as a platform that creates new friendships, self-confidence and an avenue to contribute financially to their families. The intangibles we feel represent our greatest achievement are the lifelong memories and relationships created through B’s parties and the joy that comes from simply sharing moments with special friends in a fashionable atmosphere.

We are also proud that are bags are made right here in the United States and that we have contributed to our economy in that manner. Our bags are manufactured in an area that was losing significant accounts to less-skilled and cheaper workers overseas. B’s has played a role in creating secure jobs for wonderfully skilled workers in the US who otherwise faced the fear of uncertainty related to maintaining employment. The ripple effect of positive things resulting from the birth of our business is staggering and often overlooked in the wild pace of the day. Knowing that B’s has empowered women and enriched lives all over our country is incredibly rewarding.