I like simple design that has an inelegant concept behind -the message is very clear, very clean and still sophisticated. This is usually a harder design to make, be- cause u put so little but the result must have all the elements of a good design. Some people think the more they put on will be better- then u get a product that was over made over designed. I believe whatever u do in life u need to know when to stop... My principle is less is more it is a harder job designing like that because you need to send your message with only "a few lines"-but that what keeps it clean and sophisticated and not over the top...I am inspired by street fashion, flee market, museums galleries art and all... the material I usually use for most of my bags is leather.  It is very easy smooth material to use. Clients like to invest their money in a good classic product that will stay with them for years.

I worked many years in the fashion industry then I decided I want to do some- thing on my own for me and not for others. I am a textile designer in my background, so I did not want to do clothing, I wanted to do accessories. I do not know how to design clothes so I decide to design bags, then I do not need to deal with different sizes only one product.  When you live in NYC you always carry stuff around, so I was looking for a way to carry bag that u do not feel, it will be on your hand like a bracelet /like another piece of jewelry in order to be hands-free.. This is the concept for my ARZA brand.

Since there are too many nightmares to even discuss, I like to stay positive.  When you see people riding the subway to work every morning and you actually see someone carrying your bag - that is what makes it all worthwhile...