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| BEIRN Jenna Hobo Bag, Turquiose Watersnake Hobo, $325 |
BEIRN Ali Bag, Watersnake Breifcase-like Tote, Grey White Watersnake Tote, $400 |
BEIRN Zip Clutches, Green Watersnake Small, Medium, Large Zip Clutches, $115/$140/$160 |
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| 1. | We are a team of 3-a mother and daughters! Rita Overzat, Ali Trier, Jenna Overzat - A.Trier from NY, USA, June 25, 2008. | | 2. | Hi Girls- Can you add Entree and www.shopentree to your list for retail stores? - Maureen Moser from NY/US, August 02, 2008. | | 3. | Just bought my first Beirn Jenna bag in Orange! - Bebe from VA, November 08, 2009. |
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| Throughout our travels in many parts of the world,
Indonesia being one, we decided to design a few bags, just for ourselves. On one
of our many adventures, we were engaged with an idea that would change the life
of everyday-wear into a more luxurious existence. On this trip, beirn was born.
The finished product which is authentic watersnake with defined topstitching is
available in a variety of 25 colors. In that instant, we decided that this was
one bag that needed to be introduced to the world. As I, Rita (the mother) have
done for many designers in the past and continues today, I decided to help my
daughter's launch our idea into a reality. As CEO of the The RJM Group, I use
those same strategies that were so successful in launching and developing her
other clients. Using both of my daughters' middle name, a family name, "beirn,"
we did just that. Beirn is currently sold worldwide in a variety of styles and
colors, including Bergdorf Goodman, Searle, Plaza Too, and Calypso in New York.
The beirn bag is lined with a lightweight canvas material that can endure the
strenuous undertaking semester of a college student, while the watersnake
outside is sure to make any cosmopolitan woman feel so enigmatic with her smart
bag in tow. The idea of having a mixed representation of luxury,
durability and versatility in one series of bags gave them the opportunity to
fill a void
in the market to a large audience.
Before Christmas, we had several trunk shows and due to the high demand we
were frantic because last minute deliveries were not going to make it to the US
by the dates of the parties. We picked and pulled from several orders and
finally had enough product but what a nightmare it was—the thought of having to
cancel all shows was so stressful, but it all worked out, doesn’t it always?!
The greatest achievement has been the collaboration of mother and daughters and
building upon, not only a handbag business, but a friendship.
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What is your name? |
Ali Trier, Rita and Jenna Overzat |
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Where are you from? |
New York |
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Where do you live now? |
New York |
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How old are you? |
31 |
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Do you have a design background? |
Yes. |
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Do you still have a day job? |
This is my day job! |
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What year were your bags born? |
2007 |
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Bag brand name: |
Beirn bag |
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What is their retail price range? |
$115 - $660 |
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Where can a shopper buy your bags? |
Plaza Too, Searle, Calypso & Bergdorf Goodman |
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For more information, contact: |
www.beirnbag.com |
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