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RED
INSTEAD

Floral Tote, Amy Butler print and camel canvas, $45
Shoulder Bag, retro cotton print $45 Slouch Bag, Amy Butler print and black canvas, $50
Floral Tote, Amy Butler print and camel canvas, $45 Shoulder Bag, retro cotton print $45 Slouch Bag, Amy Butler print and black canvas, $50

I am a work at home mum living in Canberra, Australia and I love to make things for my label Red Instead. Red Instead started five years ago with a children's wear line but after a time I wanted to try my hand at a few new things so I got busy making a variety of things. I like the practical nature of the handbag - it's something we all need and use every day - and saw the potential to make quality bags in a variety of colors and styles.   One of my favorite things to make are handbags and I have been making them for about three years now. I enjoy choosing the fabrics and matching strong solids with gorgeous prints and turning flat fabric into something practical yet eye-catching. My line is always evolving as I enjoy exploring new patterns and working on a range of styles.

I love to use designer prints, borrowing from quilting cottons and home decorated fabrics and pairing them with bold solids in canvas or heavy cotton. I enjoy making fun and beautiful handbags for women in the 20 to 50 age bracket, and I'm continually inspired by pattern and prints - there is no shortage of beautiful fabrics in the marketplace to choose from. My bags are lined with a coordinating plain or patterned cotton and feature magnetic snaps or zipper closure. I like to use metal rings as a part of my handles sometimes too. My handbags always have an inside pocket for your keys and mobile phone as I know that these always get buried at the bottom of a bag!

Sometimes things don't quite work out the way I want them to (or not without a bit of finessing) but I can't think of any design nightmares. I like to refine and define the paper pattern before I make the first bag so that even if something does need a bit of tweaking (shorter handle, change in design lines) that first bag is always a good handbag - even if it's only for me or a lucky friend!  However, I still smile to think that there are people from all over using my bags to hold their everyday stuff, slinging a Red Instead handbag over their shoulder and heading out for the day. That's a great feeling and it makes it all worthwhile.

 
What is your name? Jen Leheny
Where are you from? Canberra, Australia
Where do you live now? Canberra, Australia
How old are you? 38
Do you have a design background? No formal training but have worked in design for 10 years.
Do you still have a day job? I am a work at home mum.
What year were your bags born? 2003
Bag brand name: Red Instead
What is their retail price range? $45 - $75
Where can a shopper buy your bags? www.redinstead.com.au
For more information, contact: www.redinstead.com.au

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