Tulah Ray is a contemporary collection that has long-lasting style with a lot of function. I've always been inspired by vintage handbags and all their special extras. I try to add that idea into each one of my bags. I want to create a bag that one can wear for ages so I am careful in not over-styling the bag and using exceptional leathers that age beautifully. Spring '08 is Tulah Ray's 3rd Season.

All the hardware on our bags is custom designed and logo'd. Since I believe so strongly in function, I make sure that each piece serves a purpose; very little of our hardware is simply decorative. Our target audience is the contemporary customer - one who may buy designer but is happy to mix with smaller unknown brands, one that appreciates quality and workmanship but is also a trendsetter.

Tulah Ray was started by myself, Flora Ong, a designer with six years of handbag experience, and an industry veteran, Kathy Wang, with over twenty years in the business. Together we felt that we had what it took to make a collection that would stand out in today's saturated market. We feel that customers are sick of the few brands that dominate the contemporary market and wanted to offer a fresh product with a new attitude.

Focus is on function and style - a hint of vintage, a bit of rocker - a lot of attitude. I can't recall anything that was so bad that I still remember it. Mistakes happen often but you just make them right and move on. With that said, I don't think I've reached my greatest accomplishment yet - that is why I keep going.