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Story: I began collaborating with artist Ram Yaari in 2003, by
giving the artist handbags, and pieces of handbags, to both print and hand-paint
originals - meaning, one of a kind items. The handbags are now going into
limited editions for 2008. A defined elegant look for the modern, discerning
woman, with an eye for a unique statement - beauty and art to carry everywhere
she goes.
The materials used are; quality leather, hand-designed findings (cast and
original), materials printed and hand-painted, all made in-house. Beautiful,
quality silk lining, with each bag carefully hand-laced for strength and
durability. Each bag and wallet has specially designed pockets, each one in its
own unique style for the convince of special items. Our target audience includes
wealthy tourists visiting Bali, women with a desire for an item that is uniquely
hers and only hers - individual, something that no-one else will ever have, and
high-end stores around the world. As inspiration, the amazing island of Bali
with its eclectic beauty and ubiquitous creative people speaks for itself.
The handbag line started in 1998, after I opened a small boutique in Sanur,
Bali. My unique style brought the need to supply unique accessories to complete
the look, and saw clients requesting wholesale accessories. Each piece made is
unique, one of a kind, handmade with love and attention to detail, with special
consideration to a woman's requirements; all inspired by the arts, and
innovative artists in Bali.
A nightmare; when everything goes wrong, and the client wants it yesterday! Due
to our exclusive materials and designs, much time, effort, and great care is
needed to ensure the top quality of each item - we do not compromise on this,
thus if something goes wrong, it must be fixed to perfection.
I have always wanted to be a designer since my earliest memories as a child;
watching and being inspired by people making things by hand in my village. Then,
after studying in New York, Japan, and Indonesia, I wanted to help my local
village people to improve the quality of their lives, and to be able to share
beauty and inspiration to all. It is a great joy for me to see women looking
beautiful and feeling specially attractive because of my products. I really
enjoy hearing tale of the compliments women received when wearing and using
Yaari Toya designs. By opening my store and factory, I am on my way to
accomplishing my dream. |