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Calla Lilie bag, canvas, $40
Calla Lilie bag, canvas, $40
 
 
Couple bag, canvas, $40
Couple bag, canvas, $40
 
 
Donkey bag,canvas, $40
Donkey bag,canvas, $40
 
 

Carmelita by J.A.I. bags

Background:

What is your name? Irene Gonzalez
Where are you from? Los Angeles
Where do you live now? Los Angeles
How old are you? 36
Do you have a design background? No.
Do you still have a day job? No.
What year were your bags born? 2007
Bag brand name: Carmelita by J.A.I bags
What is their retail price range? $35 - $40
Where can a shopper buy your bags? www.myjaibags.com
For more information, contact: www.myjaibags.com
Comments: [post a comment]

Story:
J.A.I. bags started summer of 2007 when I had the opportunity to partner with a friend and start my own business. Being Latina and from Los Angeles, I have always been drawn to Latin imagery and arts; particularly pottery, embroidery, and textiles. I wondered how to bring those images together so it would appeal to Latin and Non-Latin people. I first thought of designing totes with a silk screened image, but then my vision evolved. I thought why not have the images embroidered? I decided that I wanted to design a cute and casual handbag that could be worn with a sundress or a cardigan and jeans.

While I was looking at different fabrics, I thought, why not have the designs on a printed background? Our first designs are combined with a custom print paisley on canvas creating a different way to look at Latin imagery. My first Latin inspired images are of a sweet donkey piñata, a dancing “Day of the Dead” couple, and calla lilies. The inside of the bags have beautiful fuchsia sateen that I just think is sexy! All the stitching is done in pink thread and with a zig zag stitch for that added special detail. Our first bags have brown metallic PVC strap and details. Eventually, I would like to start using leather for future designs. The shape of the bag changed many times as I kept listening to my manufacture. Now I know to go with my instincts and stick to what I feel is right for me.

This is an on going learning process for me that takes me down new roads daily. Going from sitting behind a desk to running my own business has been VERY challenging! My nightmares have been with my website and online marketing. Getting the website set-up to our specifications and having it all run properly took much longer than expected. Also, we have learned there is really an art to advertising online. I know there a many growing pains when starting a business, so I am trying to keep my head up and a smile on my face!!! In the end, I am really happy with the results and I just hope people will be open to something new.

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