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| Calla Lilie bag, canvas, $40 |
Couple bag, canvas, $40 |
Donkey bag,canvas, $40 |
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J.A.I. bags started summer of 2007 when I had the opportunity to partner with a friend and start my own business. Being Latina and from Los Angeles, I have always been drawn to Latin imagery and arts; particularly pottery, embroidery, and textiles. I wondered how to bring those images together so it would appeal to Latin and Non-Latin people. I first thought of designing totes with a silk screened image, but then my vision evolved. I thought why not have the images embroidered? I decided that I wanted to design a cute and casual handbag that could be worn with a sundress or a cardigan and jeans.
While I was looking at different fabrics, I thought, why not have the designs on a printed background? Our first designs are combined with a custom print paisley on canvas creating a different way to look at Latin imagery. My first Latin inspired images are of a sweet donkey piñata, a dancing “Day of the Dead” couple, and calla lilies. The inside of the bags have beautiful fuchsia sateen that I just think is sexy! All the stitching is done in pink thread and with a zig zag stitch for that added special detail. Our first bags have brown metallic PVC strap and details. Eventually, I would like to start using leather for future designs. The shape of the bag changed many times as I kept listening to my manufacture. Now I know to go with my instincts and stick to what I feel is right for me.
This is an on going learning process for me that takes me down new roads daily. Going from sitting behind a desk to running my own business has been VERY challenging! My nightmares have been with my website and online marketing. Getting the website set-up to our specifications and having it all run properly took much longer than expected. Also, we have learned there is really an art to advertising online. I know there a many growing pains when starting a business, so I am trying to keep my head up and a smile on my face!!! In the end, I am really happy with the results and I just hope people will be open to something new.
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What is your name? |
Irene Gonzalez |
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Where are you from? |
Los Angeles |
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Where do you live now? |
Los Angeles |
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How old are you? |
36 |
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Do you have a design background? |
No. |
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Do you still have a day job? |
No. |
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What year were your bags born? |
2007 |
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Bag brand name: |
Carmelita by J.A.I bags |
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What is their retail price range? |
$35 - $40 |
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Where can a shopper buy your bags? |
www.myjaibags.com |
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For more information, contact: |
www.myjaibags.com |
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