Calla Lilie bag, canvas, $40
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Couple bag, canvas, $40
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Donkey bag,canvas, $40
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Story:
J.A.I. bags started summer of 2007 when I had the opportunity to partner with a friend and start my own business. Being Latina and from Los Angeles, I have always been drawn to Latin imagery and arts; particularly pottery, embroidery, and textiles. I wondered how to bring those images together so it would appeal to Latin and Non-Latin people. I first thought of designing totes with a silk screened image, but then my vision evolved. I thought why not have the images embroidered? I decided that I wanted to design a cute and casual handbag that could be worn with a sundress or a cardigan and jeans.
While I was looking at different fabrics, I thought, why not have the designs on a printed background? Our first designs are combined with a custom print paisley on canvas creating a different way to look at Latin imagery. My first Latin inspired images are of a sweet donkey piñata, a dancing “Day of the Dead” couple, and calla lilies. The inside of the bags have beautiful fuchsia sateen that I just think is sexy! All the stitching is done in pink thread and with a zig zag stitch for that added special detail. Our first bags have brown metallic PVC strap and details. Eventually, I would like to start using leather for future designs. The shape of the bag changed many times as I kept listening to my manufacture. Now I know to go with my instincts and stick to what I feel is right for me.
This is an on going learning process for me that takes me down new roads daily. Going from sitting behind a desk to running my own business has been VERY challenging! My nightmares have been with my website and online marketing. Getting the website set-up to our specifications and having it all run properly took much longer than expected. Also, we have learned there is really an art to advertising online. I know there a many growing pains when starting a business, so I am trying to keep my head up and a smile on my face!!! In the end, I am really happy with the results and I just hope people will be open to something new.
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Designer Archive:
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Other HBD101 Articles:
September 05, 2008 - Sherry Devine Designs - Sherry Devine
September 03, 2008 - ARZADESIGN - Arza Gilad
September 01, 2008 - ESCANDALOS - Wanda Reyes
August 29, 2008 - M. Clifford Designs - Martha Clifford
August 27, 2008 - BagPack - Visnja Clayton
August 25, 2008 - Chi Stylezs Chi Stash - JiMoThY
August 22, 2008 - Alkara - Camilla Daubeney
August 20, 2008 - Coco Barclay - Coco Barclay
August 18, 2008 - Sabrina Love - Sabrina Love Rodriguez
August 15, 2008 - Beth Springer - Beth Springer
August 13, 2008 - MaDee Bags - Donna Berardo & Maria Pis Lopez
August 11, 2008 - Altrove - Kayo Takami
August 08, 2008 - Cacodor - Zen Tan
August 06, 2008 - RanHeeJoo - RanHee Joo
August 04, 2008 - PEPPER - Pooja Pariani
August 01, 2008 - Orean Collier - Orean Collier
July 30, 2008 - BYSOG New York - Vic Vartanian
July 28, 2008 - anita - Ana Faria
July 25, 2008 - anupa - Anupa Horvil
July 23, 2008 - Rebagz - Marty Stevens-Heebner
July 21, 2008 - Cheet London - Emily Cheetham
July 18, 2008 - Third Floor Designs - Beth Rowan
July 16, 2008 - A.Ché - Amanda Ché
July 14, 2008 - Ghigiarelli - Linda Ghigiarelli
July 11, 2008 - karinas bags - Karina Hesketh
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