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| Calla Lilie bag, canvas, $40 |
Couple bag, canvas, $40 |
Donkey bag,canvas, $40 |
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J.A.I. bags started summer of 2007 when I had the opportunity to partner with a friend and start my own business. Being Latina and from Los Angeles, I have always been drawn to Latin imagery and arts; particularly pottery, embroidery, and textiles. I wondered how to bring those images together so it would appeal to Latin and Non-Latin people. I first thought of designing totes with a silk screened image, but then my vision evolved. I thought why not have the images embroidered? I decided that I wanted to design a cute and casual handbag that could be worn with a sundress or a cardigan and jeans.
While I was looking at different fabrics, I thought, why not have the designs on a printed background? Our first designs are combined with a custom print paisley on canvas creating a different way to look at Latin imagery. My first Latin inspired images are of a sweet donkey piñata, a dancing “Day of the Dead” couple, and calla lilies. The inside of the bags have beautiful fuchsia sateen that I just think is sexy! All the stitching is done in pink thread and with a zig zag stitch for that added special detail. Our first bags have brown metallic PVC strap and details. Eventually, I would like to start using leather for future designs. The shape of the bag changed many times as I kept listening to my manufacture. Now I know to go with my instincts and stick to what I feel is right for me.
This is an on going learning process for me that takes me down new roads daily. Going from sitting behind a desk to running my own business has been VERY challenging! My nightmares have been with my website and online marketing. Getting the website set-up to our specifications and having it all run properly took much longer than expected. Also, we have learned there is really an art to advertising online. I know there a many growing pains when starting a business, so I am trying to keep my head up and a smile on my face!!! In the end, I am really happy with the results and I just hope people will be open to something new.
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What is your name? |
Irene Gonzalez |
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Where are you from? |
Los Angeles |
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Where do you live now? |
Los Angeles |
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How old are you? |
36 |
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Do you have a design background? |
No. |
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Do you still have a day job? |
No. |
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What year were your bags born? |
2007 |
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Bag brand name: |
Carmelita by J.A.I bags |
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What is their retail price range? |
$35 - $40 |
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Where can a shopper buy your bags? |
www.myjaibags.com |
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For more information, contact: |
www.myjaibags.com |
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Designer Archive:
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August 24, 2010 - Christiane Barbagallo - Christiane Barbagallo
August 20, 2010 - Kathleen Tucker Handbags - Kathleen Tucker
August 18, 2010 - Momma Couture - Rashmi Budhram
August 16, 2010 - Jenny N. Design - Jenny Nguyen
August 13, 2010 - Noriko Design - Noriko Fukada
August 11, 2010 - Lily Zane - Lily Zane
August 09, 2010 - Adrienne - Adrienne Grahn
August 06, 2010 - morelle - Katie Grigoratou
August 04, 2010 - Fiaz Co - Kathy Salas
August 02, 2010 - Renée Cascarina - Renée Cascarina
July 30, 2010 - TEICH - Allison Teich
July 28, 2010 - BAGSLAG - Lee Sylvester
July 26, 2010 - NAUTANKI by Carina - Carina Advani
July 23, 2010 - Pink Koala Design - Katrina Griffis
July 21, 2010 - Kristena Witherspoon Designs - Kristena Witherspoon
July 17, 2010 - CATHY - Cathy de Leon
July 16, 2010 - jlouise - Janet Fichtner
July 14, 2010 - mony's - Mona Harake
July 12, 2010 - Rives Parker Handbags and Accessories - Darlene Rives-Parker
July 10, 2010 - A Woven Life - Elkie Soto
July 08, 2010 - Joe's Brand - JoElynn Welsh
July 05, 2010 - Unique Crochet Collection by Inna - Inna Bubnov
July 02, 2010 - Kahri by KahriAnne Kerr - KahriAnne Kerr
June 30, 2010 - Cyclodelic - Amy Fleuriot
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