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ACLYNN

Fortune Cookie Wristlet, Black & White Silk Blend, $38
Fortune Cookie Wristlet, Olive Rabbit/Lambskin Leather, $105 Woven Ribbon Crescent, Black Grosgrain, $99
Fortune Cookie Wristlet, Black & White Silk Blend, $38 Fortune Cookie Wristlet, Olive Rabbit/Lambskin Leather, $105 Woven Ribbon Crescent, Black Grosgrain, $99

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1. Welcome to Handbag Designer 101! - Karen Meyers from GA, March 17, 2008.
 

My Mom (Dawn Culver) and I have always been true fashion adventurers. We always knew that one day we would venture into the fashion industry full-time. Starting at an early age of five, my Mom taught me the joy of sewing – a family hobby passed down from her mom and sister. Prior to starting ACLynn, both of us spent a great deal of time traveling all over the world with our jobs. With our hectic travel schedule, Mom working as a Quality Executive for JCPenney and myself as a Marketing Director in the technology industry, we found ourselves carrying several different bags and totes to accommodate all of our belongings. With the strict carry-on regulations with air travel – we always lived by the motto “If it doesn’t fit within the carry-on restrictions then it stays at home”. Well it is hard to be fashionable with the function you need if you are following that rule! So in 2005 we finally decided to take the plunge and turn our favorite hobby into a business – thus the official launch of ACLynn, a company that focuses on delivering a line of handbags and accessories that are fun, fashionable and functional.

We are based out of Atlanta, Georgia, and our mission is to offer high quality handbags and accessories with functionality that is not in your face. Meaning – the functionality is hidden. Each of our bags serves a purpose – be it a tote with over 8 interior pockets – each with a defined function or one our wristlets that allows you the ability to use both hands while keeping your bag attached to you at the same time. And just as important to us is quality - each piece is individually stitched or woven, and personally inspected for quality and durability. We also change a series of our fabrics and styles every season to ensure our products are always fresh, new, and distinctively in fashion.

However, one style that has stayed the same the over the past seasons – and was the product that started the company is our Fortune Cookie Wristlet. The bag is shaped like a Fortune Cookie and is the perfect accessory for any occasion. The Wristlet is available in a number of fabric options – everything from silk to rabbit to python. In addition, it is the right size to hold all your necessities – cell phone, lipstick, small wallet, etc. It is also the perfect travel companion – folds nice and neat into a suitcase or even a larger purse so that you have a smaller bag to use when you reach your final destination. However, the pièce de résistance is the heart-warming fortune sewn inside! Each Fortune Cookie Wristlet has a unique Fortune sewn inside – for example, “The Journey Through One’s Handbag is Always an Adventure”. Our customers love this touch of whimsy! And the icing on the cake has to be packaging – each Wristlet comes in an ACLynn branded Chinese Take-Out Container – the perfect “Gift to Go”.

So after spending a bit of time over the past year doing the due diligence necessary to protect the Fortune Cookie Wristlet’s design with trademarks and design patents we are finally focusing on accelerating the growth of ACLynn with our flagship product. Each bag has a bit of whimsy. It is typically hidden – being a fortune saying in the Fortune Cookie Wristlet or the fun and flirty lining fabric in other bags. We like to have fun and we wanted to be able to communicate this in a small way within our bags. It is so fun to watch someone open one of our bags and immediately smile because they did not expect to see the fun color/prints of the lining or better yet the kitschy fortune sewn inside!

I don’t think we have had any major ‘nightmares’ to date. However, manufacturing has been tough for us. We are trying to keep the majority of the production in the US – at the same time keeping cost down and quality up – and have the ability to scale with our growth. This is challenging. When we think we have finally found the right partner – something goes awry. This is a challenge that I think we will continue to run up against as we continue to grow – however, being proactive has kept us ahead of the curve so far (knock on wood!)

Our biggest achievement is actually starting ACLynn. Both of us had great careers that we left to follow a dream. All the kudos we have received since is just confirmation that we made the right decision. Besides, Mom and I are having an absolute blast working together and are very excited about the next year that is ahead!
 
What is your name? Angela Culver
Where are you from? Atlanta, Georgia
Where do you live now? Atlanta, Georgia
How old are you? 35
Do you have a design background? No.
Do you still have a day job? No.
What year were your bags born? 2005
Bag brand name: ACLynn
What is their retail price range? $25 - $245
Where can a shopper buy your bags? www.aclynn.com 
For more information, contact: www.aclynn.com

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