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EUROPA
CHIC

''cocktails, anyone?'', black lambskin clutch, $45
''In Distress'', buckle bag in distressed leather, $90
''Petite Hobo'', small hobo in purple suede, $89
"cocktails, anyone?", black lambskin clutch, $45 "In Distress", buckle bag in distressed leather, $90 "Petite Hobo", small hobo in purple suede, $89

From a young age, I have traveled extensively with my family and friends. I quickly learned how exciting it is to experience new cultures and include international styles into my wardrobe. I launched Europa Chic to share the style of a world traveler with every woman. The exotic styles of Europa Chic are not only unique and chic but affordable, making it a reality for any woman to own a superior quality, stylish bag.

I visited Italy this summer and became inspired by their classic style. I'm currently designing bags that have a classic feel but with a bit of a twist. I choose leather as my material of choice due its durability and versatility. I wanted to give my customers maximum versatility in terms of their product so that they can get the most use out of their products. Leather ranges from pebbled and rough to soft and buttery in terms of texture. Likewise, you can dress up a leather bag or it can be very casual.

I always wanted to own my own business, especially after finishing my MBA. I remember studying about entrepreneurs, thinking "I could do that". For several years, I compiled contacts and information and established a business plan, all the while thinking "next year I'll start the business". Several years went by and I hadn't started my business, lacking the gumption to finally give it a try. In the spring of 2006 my mother suddenly passed away, making me realize just how short life is; if you want something in this life, you need to go for it. I started my business with a vengeance and haven't given it a second thought.

Sometimes designs look fantastic on paper (and in your head) but don't translate well into a finished product. It's happened several times. At those times, learning to be tenacious and creative is a plus. However, my greatest achievement has been that in the midst of the hardest year of my life, I started a successful handbag company, turning my energy towards something positive.

 
What is your name? Victoria Romano
Where are you from? Los Angeles, CA
Where do you live now? Huntington Beach, CA
How old are you? 32
Do you have a design background? No. I have an MBA in finance and a PhD in shopping.
Do you still have a day job? Yes.
What year were your bags born? 2006
Bag brand name: Europa Chic
What is their retail price range? $25 - $120
Where can a shopper buy your bags? www.europachic.com
For more information, contact: www.europachic.com

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