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BUMBLE
BAGS

Jessica Messenger/Backpack, Print: Buttercup Bliss, $128
Kimberly Tote Bag, Print: Pink Paisley, $124 Madeline Hanging Stroller Bag/Backpack, Print: Rosey Stripe, $116
Jessica Messenger/Backpack, Print: Buttercup Bliss, $128 Kimberly Tote Bag, Print: Pink Paisley, $124 Madeline Hanging Stroller Bag/Backpack, Print: Rosey Stripe, $116

We are at a very exciting time within our company. This Fall 2007, we are introducing our umbrella company, The Bumble Collection. This is giving us the opportunity to really spread our wings into other avenues. We are also introducing a 2 brand new labels- Buzz by The Bumble Collection & Bumble etc. We developed our own proprietary fabric that uses special technology to weave water and stain resistant fibers throughout the fabric. This is very important in diaper bags since it'll be around liquids. We also develop original prints that are only available in Bumble products. I get my inspiration for my prints by surrounding myself with fashion. I keep an inspiration bookshelf that has knick-knacks that I've picked up from vintage stores to just shopping sprees about town.

I created Bumble Bags after my love of handbags and my love for textiles. I started sewing in the 5th grade and never stopped. I began selling my wares at a local craft show and it just never stopped growing. Customer service is #1 priority with us. We strive to please our customers so we created a mommy focus group. Our mommy focus group consists of over 150 mommies throughout the USA. They give us feedback on everything from fabrics to design.

Tell me one designer who hasn't experienced a nightmare - there are just so many... It would be during fashion school... our graduating project was to design a collection that would be showcased in the annual fashion show. I designed a dress with the inspiration being A Midsummer's Night Dream. I spent countless hours sewing and getting stabbed with needles. Only to have it go out on stage and printed in the program as someone else's design. So sad.

It's always great seeing your products about town or in magazines being worn by some celebrity. However, the most touching moment for me was receiving a card of thanks from a mom and dad both saying how happy they were to have our bag. Since it was their first present they opened from a friend after giving birth to their child. They had gone though a lot to get pregnant and this was their shining moment - to be part of all that simply made my career.
 
What is your name? Jennie Lynn Johanson
Where are you from? Los Angeles, CA
Where do you live now? Boston, MA
How old are you? 33
Do you have a design background? Yes, I have a degree in fashion & textile design as well as in the history of costume.
Do you still have a day job? I am living my dream now - this is my day, night job and everything in between job.
What year were your bags born? 1999
Bag brand name: Bumble Bags
What is their retail price range? $116 - $150
Where can a shopper buy your bags? Kitson, www.duematernity.comwww.laylagrace.com 
For more information, contact: www.bumblebags.com

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