My name is Rebecca Robinson and I created my company psnob (snob) about seven years ago. I have a background in Fashion Design as well as Visual Communications.  I love anything to do with art. I enjoy everything from painting and sculpting to screen printing and photography. I also love to write. My handbags have been a symbol of a movement. It is encouraging all women to be proud of their personal style and individuality. My line of handbags officially launched online around the first week of March 2008. Even though I have been designing the hand painted handbags for the past seven years, this year was the year I felt it was finally time to introduce such a unique product to the world.

I design each and every handbag with actual artist canvas and acrylic paint. The handbags are individually cut and sewn. What makes a psnob bag so special is that every single bag gets a lot of love. From creating a simple sketch, to painting and letting it properly dry. But the most important part, the final coating, which is my trade secret.  I have always been a trend setter, had my personal style so to speak. I wanted to create a product where women could enjoy the best of both worlds….art and fashion combined. Psnob is targeted towards women who are eagerly anticipating a handbag that represents their individuality, distinctiveness and sophistication.  A psnob handbag is what I call "functional" art. Now women can enjoy an art piece up close and personal as well as display my artwork from city to city or around the world. A psnob handbag can be in New York on day and Paris the next. What more could an artist ask for? It is sometimes hard to part with my artwork, but the joy is the reaction people have when they can actually feel the texture of the paint and see its three dimensional qualities on the actual handbag. My inspiration is just being able to do something I love and having my work validated by others is a great motivation too!

When I first thought of psnob, I remember painting on canvas and wondering if I could actually cut the canvas into something. The purse was just an idea that came out of nowhere. I really wanted to do something totally different but the challenge was could I really pull it off. It took many years of perfecting the product and getting it to a level where it is today. I am always so proud to see what it has become and where it is heading.

There are actually are many interesting things about psnob handbags, but one thing I would like to emphasize is how I have the handbags separated into specific collections based on the principal of fine art. For example:
• The Prima…which means First and that is a psnob One of a kind.
• The Imprimatur…which means "let it be printed" and this is a series of limited edition prints.
• The Ultima…which is the Ultimate or "custom" order for the consumer who spares no expense on exclusivity.
It took some brainstorming to come up with specific names for the collections but it was important that the names were catchy, classy, and timeless.

A little over a year ago when I was preparing for the new collection I had many pieces of painted canvas that were ready to dry. Usually everything is done my studio, but this particular time the canvas had to be taken elsewhere to dry. It takes about two days in total for the painted canvas to dry completely but when I checked they still were somewhat wet. At that point I realized that something as simple as the temperature plays an important factor in the process of creating a psnob handbag. I truly thought I would have to start over or that I had missed a step. But in actuality it only confirmed that it takes time and patience to create a psnob handbag because is truly a work of art.

My greatest achievement is hearing my family, my mentors, my closest friends tell me how proud they are that I really did it and they are proud of my commitment to bringing the handbags to life. But what makes this all worth it…. It's only a matter of time before every woman will want to be a psnob!